🧠“The CEO enneagram” — Boeing picked the wrong 1. Amtrak’s train surge. Adidas’ Olympic ROI.
The Best One Yet
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Adidas Growth and Boeing's Leadership Shift
This chapter examines Adidas' soaring sales driven by major sporting events, focusing on their marketing investments and brand strategy compared to competitors. It also discusses the recent appointment of a new CEO at Boeing, questioning the suitability of their expertise in addressing the company's deep-rooted challenges.
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