The So What from BCG
Is It Time for a New You in the New Year?
Dec 20, 2023
Sreyssha George, an expert in technology and people for BCG, talks about building a personal brand, asking for feedback, and being open to change. They discuss the benefits of personal branding, the challenges of conforming to traditional leadership models, and the impact of online presence on perception. They emphasize the importance of living the brand every day and being conscious of the people one spends time with.
20:08
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Quick takeaways
- Building a personal brand is crucial for leaders as it sets the tone and reputation of the company, attracting top talent and earning trust from consumers.
- Authenticity is key when building a personal brand, encompassing various aspects like the way you speak, engage with people, and live your values, while also providing value to others.
Deep dives
Importance of personal brand in building trust
Building a personal brand is crucial for leaders as it sets the tone and reputation of the company, attracting top talent and earning trust from consumers. Personal brands differentiate leaders from competitors and help achieve professional goals. It is about defining what you want people to remember you for, beyond just your job duties. Personal brands should have value for others and align with the company's values and culture.
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