Shaping Your Personal Brand

In this chapter, the speakers discuss the importance of shaping and crafting one's personal brand in a connected world. They highlight the impact of online presence and how it influences people's perception before even meeting them. They mention the different ways to communicate and spread one's personal brand, such as social media images, conferences, and talks. They also emphasize the significance of living the brand every day and being conscious of the people one spends time with.