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Scrappy ABM
EP. 131 - WHAT THE C-SUITE NEEDS TO KNOW! π 5 ABM Insights for Leaders π― Mason Cosby Unpacks Key Strategies
Jan 2, 2025
12:14
In this episode of Scrappy ABM, host Mason Cosby discusses five key points that C-suite executives should understand about Account-Based Marketing (ABM). He provides insights on timelines, expectations, sales team challenges, leveraging existing resources, and the importance of leadership alignment in implementing successful ABM programs.
Best Moments:
(02:00) Realistic timelines and expectations for ABM results
(03:19) Challenges of transitioning inbound AEs to outbound ABM roles
(05:23) Overcoming the "lone wolf" sales mentality in ABM programs
(07:04) Leveraging existing resources to start an ABM program
(09:05) The crucial role of C-suite alignment in successful ABM implementation
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode