In this episode of The Dental CEO Podcast, Scott Leune speaks with orthodontist and entrepreneur Dr. Ingrid Murra about the current state of clear aligner therapy, examining how incentive structures, training gaps, and rapid adoption have influenced patient outcomes and provider profitability. They discuss collaboration between general dentists and orthodontists, the role of virtual monitoring in improving compliance, the importance of maintaining high clinical standards at scale, and lessons from building a dental business beyond the operatory.