The Internet Doesn't Start and Stop With Facebook and Google

[00:27] Today’s Topic: The Internet Doesn't Start and Stop With Facebook and Google

[00:35] Facebook and Google are the two largest platforms out there.

[01:05] There are still so many different advertising platforms you can use besides the top two.

[01:20] Figure out where your audience is hanging out.

[01:25] In general, you will make more money from Facebook and Google AdWords, because they scale more quickly.

[01:35] However, other avenues can be nearly as successful.

[01:46] The people who are doing the best right now, have teams who are reaching out to different outlets and working out custom partnerships.

[02:00] These teams are cutting out the middle-man.

[02:24] People are still using direct mail and it still works for certain targets.

[03:13] Figure out who your audience is and how they would like to be targeted.

[03:35] Pay-per-click ad costs go down when you simultaneously run ads on other outlets.

[04:05] You need to keep your brand top-of-mind.

[04:15] A midwestern businessman runs a billboard ad for a few months per year and it increases his business.

[04:40] No one wants to do billboards anymore, but they still work!

[05:00] Zappos advertised on the bins at airport security and it was genius.

[05:07] That’s all for today!

[05:11] Go to Singlegrain.com/Giveway for a special marketing tool giveaway!

The Internet Doesn't Start and Stop With Facebook and Google | Ep. #696