The Game with Alex Hormozi The Story Behind The Story | Ep 224
Jul 28, 2020
The importance of storytelling in sales takes center stage. Alex shares challenges from his early gym days, showing how to redefine narrative to turn negatives into positives. Unique aspects like private rooms and exclusivity attract customers. He emphasizes that the story behind the brand shapes its identity and creates a compelling reason for people to connect. Conviction in messaging is crucial for enhancing customer trust and engagement.
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Conviction in Sales
- Conviction separates good salespeople from the rest.
- Cultivate conviction in yourself first, then instill it in your team.
Reframing the Narrative
- Alex Hormozi sold gym memberships in a run-down apartment building.
- He reframed the narrative, emphasizing privacy and exclusivity to attract clients.
The Story Behind the Story
- Define your company's story and believe in it.
- This conviction will resonate with potential customers.
