The Duct Tape Marketing Podcast REWORK Podcast with Jason Fried
Mar 18, 2010
Jason Fried, co-founder of 37signals and author of the bestselling book Rework, shares his insights on building focused, profitable businesses. He advocates for a new reality of pursuing what you want and learning from successes rather than failures. Fried emphasizes the importance of avoiding outside funding pressure by prioritizing profitability. He encourages entrepreneurs to stay focused and hire for curiosity and writing skills, while also stressing the need to question the motives behind growth. With practical advice, he inspires a direct approach to entrepreneurship.
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Episode notes
Brevity As A Design Principle
- Rework came from the phrase they used internally: 'we got to rework this.'
- The book captures short, actionable essays meant to get readers back to work quickly.
Read Fast, Do Faster
- Read and act quickly; the book is designed to be consumed in two to three hours.
- Stop consuming filler and return to building things you care about immediately.
Ignore The 'Real World' Excuse
- 'The real world' is often used as an excuse to dismiss new ideas.
- The 'new reality' is simply deciding what you want and doing it despite skeptics.
