Hanneke Faber, the new CEO of Logitech, brings a wealth of experience from Unilever and Procter & Gamble to the tech world. She shares her vision for a more sustainable future through concepts like the 'forever mouse,' designed to be upgraded rather than replaced. Hanneke discusses the impact of hybrid work post-pandemic, structural changes at Logitech, and the integration of AI in product development. With a focus on lifestyle and sustainability, she aims to redefine computer peripherals to meet evolving consumer demands.
01:05:26
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Logitech's COVID Rollercoaster
Logitech experienced a surge in sales during the COVID-19 pandemic due to increased demand for home office equipment.
This growth slowed down as the world returned to normal, impacting the company's trajectory.
insights INSIGHT
Logitech's Triple Threat
Logitech identifies three growth drivers: hybrid work, gaming, and AI.
Hybrid work necessitates multiple setups, benefiting Logitech's personal workspace and video conferencing segments.
question_answer ANECDOTE
Gaming Grows Up (and Inclusive)
Gaming's demographic is expanding beyond young males, with women now comprising nearly half of all gamers.
Mobile games like Candy Crush and Wordle serve as gateways, potentially leading players to PC and console gaming.
Get the Snipd Podcast app to discover more snips from this episode
Today, I’m talking with Hanneke Faber, the CEO of Logitech. Hanneke’s still pretty fresh to the role: She joined the company last October, after former CEO Bracken Darrell left following the pandemic boom and subsequent economic slowdown that halted Logitech’s growth. Hanneke, who comes from Unilever and Procter & Gamble, is new to the world of consumer electronics.
So we talked about the structural changes she’s already making at Logitech, and the changes she intends to make in the future. It sounds like some Logitech products, like its smart home doorbells and cameras, are not long for this world. You’ll also hear Hanneke talk about a concept called the “forever mouse” — a mouse you buy once and upgrade over time with new software features — features that of course might carry a subscription fee. Subscription mice! It’s a lot.
Decoder with Nilay Patel 