The Fitness Business Podcast with Erin Dimond and Jordan Dugger EP | 704 - How I Built a 7-Figure Business Working 4 Hours a Week [Hint → LTV]
I used to work 70 hours a week. Grinding to make 30-40K/ month. I used to wonder how I'd ever have a family AND the life that I wanted. In the 3-4 years before having my son… I figured it out. I was able to scale from 40K to 140K/month and I went from working 70 hours a week in that business to 4 hours a week in that business. Delegation and leadership played a part but the BIGGEST difference was learning how to increase LTV of every single client that came into my coaching (so I could work with LESS clients and make MORE money) and that's what I want to talk to you about today.
We'll talk about what LTV actually looks like, what you need before you start running ads, how to not make the same mistake I made that costs me 6 figures, and more!
Time Stamps:
(0:45) 70 Hours A Week When I First Started
(2:07) Increasing LTV
(5:25) Upcoming January 4th Workshop
(5:50) The Mistake That Costed Me Multiple 6 Figures
(10:57) The Backend Offer
(12:05) LTV and Ads
(12:50) Your Offer
(13:59) My Maturity Leave
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