The New Era of Search: There's a New Way to Rank... | Dan Kurtz

Amazon sellers, if you’re ignoring off-Amazon SEO, you’re leaving massive money on the table. In this episode of Lunch With Norm, digital marketing expert Dan Kurtz breaks down cutting-edge strategies to boost your Amazon product rankings on Google using backlinks, press releases, Pinterest, Reddit, and AI tools.

 

Whether you’re a beginner learning how to build safe backlinks, or a 7-figure seller looking to get indexed in LLMs (Large Language Models) like Gemini or ChatGPT. This is a masterclass you can’t afford to skip. Dan also shares powerful Google Doc and Drive hacks, Reddit Answers insights, and the secret to press releases that actually work in 2025. You'll also hear real-world case studies, step-by-step backlink playbooks, and warnings about common Fiverr SEO scams.

 

What You'll Learn in This Episode:

- Why press releases are still king for white hat SEO

- How to safely build backlinks to your Amazon listings

- The “Pinterest Method” to boost SEO for ecommerce

- Using Reddit Answers & Quora to dominate LLMs

- How Amazon sellers can get indexed by Google faster

- Leveraging tools like SparkToro, Google Docs, and IFTTT

- Why most SEO advice is outdated (and what to do instead)

- Dan’s secret $500 backlink strategy for Amazon sellers

🔔 Subscribe for more episodes on Amazon growth, AI tools, and ecommerce marketing tactics: https://www.youtube.com/@lunchwithnorm

 

Chapters

00:00  White Hat Backlink Secrets

04:17  Rank Amazon Listings on Google

07:38  Social Profiles = Backlinks

10:46  Plant Your Flag on Blogger & Tumblr

13:52  Fiverr SEO Gigs: Worth It?

17:55  Avoid Junk Links at All Costs

21:01  Backlinks via Scholarships?

30:09  How to Index in LLMs

33:24  LLMs.txt vs Robots.txt

36:50  Reddit Answers = SEO Gold

40:45 Use a Website Newsroom

44:08 Evergreen Press Release Strategy

48:00  Google Prioritizes News First

52:06  Google Docs = SEO Weapon

55:12  No-Follow Links Still Help?

59:51 Connect with Dan on LinkedIn ______________________________________

This episode is brought to you by Flat World Network:

Hey Amazon sellers, Norm here! I’ve just launched my new agency, Flat World Network. If your listings aren’t converting or your sales have hit a ceiling, you’re not alone. We help sellers unlock 30% more Amazon sales in just 90 days, using real strategies that work across listings, ads, and backend setup.

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