Maija Itkonen is an industrial designer, successful entrepreneur, innovator, and brand lover. In 2015 she co-founded Gold&Green Foods, the company behind the phenomenal success story of the “perfect protein food” platform and its first product Pulled Oats. Pulled Oats is a new kind of meat alternative based on the Nordic superfood oats, built around the team’s unique scientific knowledge and design thinking under Maija’s leadership.

With Maija, we talked about:

• her rocky path from a design school to starting companies,

• how and why Gold&Green became a nation-wide sensation in Finland,

• and what it means to start and run a purpose-driven startup.

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