Join the Kids Media Podcast as Jo and Andy chat with Alex Piper, producer, former Global Head of Unscripted at Youtube, and executive vice president of original content at the NBA. Alex shares his insights and experiences from being involved in Mr Beast's meteoric rise to overseeing the NBA's content strategy and production. He shines a light on how the worlds of mega sports brands and content creators are merging and crossing over. This episode is an unmissable glimpse on a new way of thinking about fandom and sports.