Our conversation with publicity expert Selena Soo was filled with insights; not only in what she had to say but how she said it. In this special recap edition of the Influential Personal Brand Podcast, we share our main takeaways from Selena’s professionalism as an interviewee to her most astute publicity tips. Selena schooled us on the true value of mainstream media and when it’s actually a suitable pursuit, as well as how to get on TV when it is, indeed, the appropriate media outlet for your product. Join us as we debrief after our inspiring conversation with Selena, covering everything from finding riches in the niches and finding a new way to think about your online audience, to identifying and running with your lead magnet.