Mark & Logan: Domain investing results – DNW Podcast #528
Mar 31, 2025
auto_awesome
Mark Levine, a domain investor at Domain Theory, and Logan Flatt, from MediaCode, share their insights from 2024's domain investing landscape. They discuss their sales performance and the evolution of pricing strategies, emphasizing the significance of top-level domains. The duo delves into the growing popularity of .ai domains and navigates the challenges of lease-to-own transactions. With tips on evaluating brandable domains and effective portfolio management, their conversation is a treasure trove for aspiring domain investors.
Mark Levine achieved notable success in 2024 with 92 domain sales, reflecting a strong market and strategic acquisition approach.
Logan Flatt's strategy of increasing sales volume at lower prices while maintaining profitability highlights adaptability in a changing market.
Deep dives
Mark Levine's Successful Year in Domain Sales
Mark Levine reports a remarkable performance in domain sales for 2024, achieving nearly his best year ever with 92 domains sold, largely concentrated in the final quarter. His median sale price was approximately $4,500, indicative of a strong market, even as the acquisition cost of the sold domains decreased to about $73. Notably, over 75% of these domains were acquired within the last five years, underscoring a strategic investment approach. The breakdown of his sales revealed a dominance of the .com domains, though other top-level domains such as .gg, .io, and .xyz also contributed significantly.
Logan Flatt's Increased Sales Volume Strategy
Logan Flatt experienced a stable year, with a slight increase in sales volume in 2024 compared to 2023, totaling 50 domains sold, although the median sale price decreased to around $4,488. This shift to a higher sales volume at lower prices was a calculated decision, as he maintained a consistent portfolio size of around 2,800 domains. The improved sell-through rate of 1.8% reflects the success of his strategy to lower prices, which played a crucial role in achieving comparable total sales to the previous year. Flatt remains content, emphasizing the importance of maintaining profitability, regardless of the price point.
Adapting to Market Trends with New Domains
Both Levine and Flatt are exploring emerging domain trends, particularly the growing popularity of alternative top-level domains such as .gg and .fi. Levine revealed that he is focusing on one-syllable, 'cool' names in non-traditional extensions, noting a noticeable increase in adoption across various industries, including Web3 and finance. Flatt emphasized his strategy to diversify his portfolio with high-quality one-word domains across different TLDs, banking on their marketability in a saturated landscape. This proactive approach to adapting their strategies demonstrates a keen awareness of market dynamics and the potential for future growth.
How these two domain investors did last year. It’s time for our recurring podcast with domain investors Mark Levine and Logan Flatt! Mark and Logan come on the show frequently to share their domain investing results, talk about what’s working, and what’s not working for them. On today’s show, they detail their 2024 domain investing […]