This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.

Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?

And marketers are as tense as ever. Is this temporary or just stating the obvious?

Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.

This week's links:

X Charges One Dollar

Tucker Carlson Media Company

Marketers Going Mental

Google's New Gating Move

OEF Night at the Races

This week's sponsor:

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