Morgan Eckroth, best known on the internet as @morgandrinkscoffee, is a popular content creator and US Barista Champion. They graced our studio today to give us the low down on signature drinks; Why are signature drinks everywhere? How do you design one that will hit? And what impact do signature drinks have on the industry as a whole?

A huge thank you to Morgan for joining the show! Make sure to check out their socials linked below.

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Explore @morgandrinkscoffee here: https://www.instagram.com/morgandrinkscoffee/

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Are Signature Drinks Saving or Ruining Coffee? | MORGAN DRINKS COFFEE!