From a Blank Page to a Billion-Dollar Brokerage

In this episode, eXp founder and CEO Glenn Sanford joins us for a raw, unfiltered conversation about his journey. Glenn shares the origin story of eXp, revealing how the 2008 crash forced him to craft a new business model from a "blank sheet of paper." He discusses the challenges of building a brand, surviving a hostile takeover, and why focusing on agent experience over a P&L is the only path to lasting success.

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