If You’re Running Paid App Ads, You NEED to Watch This

Dec 16, 2025

Dive into the latest innovations in app marketing with powerful new tools from AppsFlyer. Discover how True Lift Measurement reveals the real impact of paid ads, boosting organic growth metrics. Uncover cross-platform tracking with Unified Journeys, helping you see user behavior across various devices. Learn why Meta Ads are crucial for increasing organic downloads and how indie developers leverage these insights for profitability. Get ready to optimize your app marketing strategies and future-proof your efforts!

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INSIGHT

Paid Ads Boost Branded Search

Paid ads often drive branded search volume that then appears as organic installs.
AppsFlyer’s True Lift reveals how much

ANECDOTE

Indie App Doubles Organic Sales

An indie app spent $3,000/month on Meta and saw organic sales nearly double by December 2024.
The Meta campaigns lifted search downloads and overall revenue despite small direct attributed installs.

ADVICE

Measure Incrementality Before Scaling Spend

Use AppsFlyer’s True Lift dashboard to measure incrementality by network and campaign.
Reallocate budget toward networks with higher measured lift and away from low-incrementality channels.

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Get the app

If you’re spending money on paid app marketing, Meta Ads, ASA, CTV, or influencer campaigns, you need to understand what’s really working behind the scenes.

AppsFlyer just rolled out its biggest product release yet, launching 8 new tools for app marketers.

In this video, Steve P. Young breaks down the 2 most game-changing tools for UA managers and how they’re transforming the way we measure performance:

🔥 True Lift Measurement - See the real impact of your ad campaigns and uncover how much of your “organic” growth actually comes from paid channels.

📊 Unified Journeys – Finally track cross-platform user behavior across mobile, web, and connected TV, and get a true picture of what drives revenue.

You’ll learn:

✅ How Meta Ads secretly boost your organic downloads

✅ How to measure incrementality (without spreadsheets)

✅ Why cross-channel tracking is the next big thing in 2026

✅ How top apps are using these insights to scale profitably

Whether you’re an indie developer or managing millions in ad spend, these tools can help you make smarter decisions and stop wasting budget.

👉 Watch now to future-proof your app marketing strategy.

📍 Learn more about AppsFlyer’s updates: https://shorturl.at/ltVvM

You can also watch this video here: https://www.youtube.com/watch?v=H-czKhL0c4Y

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: https://appmasters.com/academy/

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