Why Authenticity is Critical for Your Brand and Business

Focusing on relating to your customers is a constant, but what about relating to your employees? They are a huge part of your business. When they feel a deep connection with the company culture and that they belong, your company thrives. 

We’re still in the midst of the Great Resignation, and many businesses are struggling to attract the talent they need. Your company culture plays a significant role in getting and keeping great employees.  In this episode of the Mindstate Marketing Hour, we will discuss how to use behavioral psychology to create a genuine and authentic company culture that your employees will love!

The Mindstate Marketing Hour is a weekly show with Will Leach and Steve Brown where they talk shop about science in marketing. Be sure to SUBSCRIBE to our channel to stay in touch!

Winner of the Market Research Podcast of the Year 2022 Award and Top 15 Behavioral Science Podcasts on FeedsSpot: https://blog.feedspot.com/behavioral_science_podcasts/

The show is also available in podcast format - check us out on most major platforms including iTunes/Apple Podcasts: https://podcasts.apple.com/us/podcast/mindstate-marketing-hour/id1589079476?itsct=podcast_box_link&itscg=30200&ls=1

Find Will’s book, Marketing to Mindstates here ⇒ https://amzn.to/3bPbXld

Looking to understand how to apply Mindstate Marketing to YOUR business?
Hop on over to ⇒ https://mindstategroup.com/about

Check out the FREE resources page here ⇒ https://marketing.mindstategroup.com/resources

Other ways to connect with Will and the Mindstate Group:
https://www.linkedin.com/in/william-leach-b5b80425/ https://www.linkedin.com/company/mindstate-group/

Thanks for tuning in!