The Good Leadership Podcast New Rules of Influence: Building Trust & Driving Change with Lida Citroën & Charles Good | The Good Leadership Podcast #162
Today we are joined by Lida Citroën, Best-selling Author and Personal Branding & Reputation Management Expert. Lida Citroen is an award-winning personal branding and reputation management expert and author of several best-selling books including Control the Narrative: The Executive's Guide to Building, Pivoting and Repairing Your Reputation and Reputation 360: Creating Power Through Personal Branding. In her engaging and informative presentations, Lida shares the secrets to building a standout personal brand at companies like Abbott Labs, Google, GE Healthcare, Johnson & Johnson, Sirius XM/Pandora Media, LinkedIn, Mazda North America, Mary Kay Corporate, Comcast and more. A powerful TedX speaker, "Talks at Google" speaker and keynote presenter, Lida also writes for Entrepreneur.com and Military.com and has been featured on MSNBC, Fortune magazine, Bloomberg.com, Forbes.com and numerous other media outlets. In this episode, we continue to delve into the insightful concepts from Lida’s latest book, 'The New Rules of Influence.' We start by discussing the importance of consistency, agility, and storytelling in building trust and influence. Lida also provides valuable advice on how to be visible, build a personal brand, and maintain influence even after setbacks. Join us for an in-depth discussion on authentically driving change and making a meaningful impact. - Website and live online programs: http://ims-online.com Blog: https://blog.ims-online.com/ Podcast: https://ims-online.com/podcasts/ LinkedIn: https://www.linkedin.com/in/charlesagood/ Twitter: https://twitter.com/charlesgood99 Chapters: (00:00) Introduction (00:30) Tool: Influence (01:12) Tool: Clarify Your How: Consistency (04:00) Tool: Agility (07:04) Tool: Storytelling (11:45) Tool: Visibility (14:20) Technique: Be a Brand Making (18:52) Tips: Building Influence (24:09) Conclusion