Ash Read, Editorial Director at Buffer, talks through: how to compete in an industry saturated by content marketing; finding your unique differentiator; the power of brand and vision in content; how to create and update “topical” content; and the content strategy he used to grow his side project’s traffic from 0 to 130,000 monthly pageviews.

---
Hosts

Ash Read is the Editorial Director at Buffer, and the founder of modern homeware directory, Living Cozy.
Ryan Law is the Director of Marketing for Animalz, an agency that delivers high-quality content marketing to enterprise companies, startups, and VC firms.

Mentioned in the Episode

Ash's side project, Living Cozy
Webinar, How to Manage Big Blogs (feat. Buffer, Zapier & Amplitude)
Breaking Brand, a Buffer podcast series
The Animalz article about "content whales," Here’s How to Handle a Wildly Successful Article That Makes the Rest of Your Content Look Bad

Connect

Connect with Ash on Twitter and LinkedIn
Connect with Ryan on Twitter and LinkedIn

#53: Resilienz durch Selbstverantwortung