DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)

DTC Theory: anything that can be disintermediated eventually will be disintermediated

With the presence of The Fascination, it could be proof that DTC is still relevant or a sign of the downfall to come

“We're still at the beginning of the creator economy in many ways, there's a lot more opportunity for those that come to the table with interesting products and interesting ideas to find ways to scale their brand.” -Brian

Product-first is the new model, whereas marketing used to be first. Distribution is now the second component when it comes to the continued rise of DTC

“There's going to be a new brand of retailers that arises. Retailers that hit key markets with shared spaces and offer in-store experiences for a product that has just won over won over people because of its uses or quality.” -Brian

We think there is a huge opportunity for local shopping, it’s just going to require some strategy

If you're dipping your toe into a lot of different channels, that's a great way to catch the ones that are going to be the winners

DTC Theory and The Innovator's Dilemma (eCom headwinds may disrupt the disruptors)

The Sacraments of Commerce

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