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S2 | E9 — Cameron Priest (Tradegecko, AMP, Neu Ventures) on scaling global SaaS businesses, the journey to a $100M acquisition by Intuit, what's next for AI + vertical SaaS

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Aug 29, 2024
Cameron Priest, co-founder and former CEO of TradeGecko, shares his remarkable journey from a kiwifruit orchard to the tech world. He discusses scaling TradeGecko, leading to a $100M acquisition by Intuit. Cameron reveals strategies for acquiring and scaling Shopify apps with AMP, emphasizing the assessment and execution of acquisitions. He also explores the future of AI in vertical SaaS and the importance of a supportive ecosystem for fostering innovation in New Zealand. Get ready for insights on ambition and customized software solutions!
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ANECDOTE

Inventor vs. Entrepreneur

  • Cameron Priest grew up watching his father, a skilled inventor, struggle financially.
  • This instilled in him a desire to better translate technical skills into business success.
INSIGHT

Smartphones and Software Expectations

  • The rise of smartphones dramatically raised consumer expectations for software quality.
  • This contrast between consumer and business software created a market opportunity for better business apps.
ANECDOTE

Incubator Journey

  • Seeking funding, Priest applied to several incubators, including Startmate, Y Combinator, and JFDI.
  • Only JFDI accepted, offering $15,000, which prompted their move to Singapore.
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