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S2 | E9 — Cameron Priest (Tradegecko, AMP, Neu Ventures) on scaling global SaaS businesses, the journey to a $100M acquisition by Intuit, what's next for AI + vertical SaaS

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Defining Ideal Customer Profiles for Business Success

This chapter explores the significance of creating an Ideal Customer Profile (ICP) and highlights a strategic approach taken to categorize customers into colored segments based on their alignment with core offerings. It emphasizes how targeted customer focus can drive business success through tailored strategies and pricing models.

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