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Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness Industry
Ep 298: How Personal Trainers can make more money by working less by Matt Dart
Dec 3, 2023
Matt Dart, Personal Trainer & Business Coach at Dart Peak Performance, shares tips for personal trainers to make more money while working less. Topics include leveraging time, charging premium prices for shorter sessions, running giveaway campaigns, hiring trainers, maximizing profits through delegation, and the cost of business coaching. Also discussed are opportunities for trainers, both in-person and online, and the availability of personalized meal plans through sponsor, Mealsie.
51:04
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Quick takeaways
- Offering a giveaway of free personal training sessions is a proven marketing strategy to generate leads and convert them into paying clients.
- Scaling a fitness business involves building a strong client base, hiring additional trainers based on values and attitude, and gradually transferring clients to them.
Deep dives
Building a Successful Fitness Business
This podcast episode discusses the journey of a personal trainer who went from starting his business during COVID to becoming fully booked within a few months. The key strategy he used was a giveaway, offering four weeks of free personal training as an incentive for potential clients. By implementing this strategy, he was able to generate a significant number of leads and convert them into paying clients. He also emphasizes the importance of hiring the right trainers, focusing on values and attitude rather than just skills. Once the business was successful, he was able to leverage his time by hiring additional trainers and scaling the business to multiple locations.
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