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Kipp Bodnar on LinkedIn's Gamification Gambit - Game On or Game Over?
Apr 2, 2024
26:13
Snipd AI
HubSpot CMO Kipp Bodnar, along with the hosts, discusses LinkedIn's venture into in-app games and the mixed reactions it has sparked. They dive into the concept of gamification on LinkedIn, its alignment with the platform's goals, and the potential impact on user engagement. The episode also explores the company's strategies for expanding its reach to non-professional workers worldwide.
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Quick takeaways
- LinkedIn's foray into in-app games sparks debate on user needs and platform direction.
- Discussion on AI at South by Southwest highlights concerns and potentials for creative industries.
Deep dives
Mixed Reactions to AI at South by Southwest
The podcast discusses the contrasting sentiments around AI at the South by Southwest festival, with a focus on the creative sector's concerns. While some express optimism about AI's potential, others voice fears about its readiness for prime time, citing rendering challenges and resource limitations. The discussion highlights the need for regulatory frameworks, fair copyright practices, and the impact of AI on creative industries.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode