Unsolicited Feedback Kipp Bodnar on LinkedIn's Gamification Gambit - Game On or Game Over?
Apr 2, 2024
HubSpot CMO Kipp Bodnar, along with the hosts, discusses LinkedIn's venture into in-app games and the mixed reactions it has sparked. They dive into the concept of gamification on LinkedIn, its alignment with the platform's goals, and the potential impact on user engagement. The episode also explores the company's strategies for expanding its reach to non-professional workers worldwide.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Navigating AI and Copyright in the Creative Industry
02:29 • 7min
Exploring Gamification in Learning and Cybersecurity
09:42 • 5min
Critique and Speculation on LinkedIn's Engagement Strategies and Game Integration
15:00 • 4min
Expanding LinkedIn's Reach to Non-Professional Workers
18:38 • 8min