The $100 MBA Show MBA2622 How to Use Humor in Your Marketing Without Looking Desperate
May 9, 2025
Discover how humor can transform your marketing strategies by building connections and lowering customer resistance. Learn to infuse your brand's unique personality into witty content, making it memorable without being forced or awkward. Explore practical tips for showcasing your product’s value with light-heartedness while maintaining authenticity. Whether you're hesitant about humor or a pro, this discussion offers valuable insights to elevate your marketing with a touch of personality.
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Humor Breaks Barriers and Builds Trust
- Humor lowers resistance and breaks down audience judgment barriers in marketing.
- It builds trust and makes messages memorable by connecting laughter with your message.
Be Relatable, Not Random
- Use relatable humor by addressing shared audience experiences and struggles.
- Humor should serve as a connection bridge, not a distraction or disguise.
Be Clever, Not Cute
- Be clever with humor that highlights the problem your product solves, not just cute for cuteness' sake.
- Avoid unrelated jokes; humor must support your marketing message.