Predictable B2B Success How to conduct customer research that drives growth via new insights
Andrew Deutsch is the founder of Fangled Group, a strategy-first multilingual global marketing, and sales consultant, and has successfully driven business growth in more than 120 countries, driving revenue in the 10's of billions of dollars.
He has spearheaded innovative campaigns proven to drive demand and cultivate sales success in highly competitive companies and brands from conception to market success. His expertise includes inspiring key stakeholders to collaborate and build value propositions and comprehensive marketing roadmaps designed to strengthen the brand influence and grow sales.
In this episode, Andrew shares lessons from his experience while showing us how to conduct customer research that drives growth via new insights. Insights he shares include:
- Why do companies often believe that they understand who their customer is and think that they know how their company differentiates in a way that matters to their customers.
- How Andrew changes that perception amongst the leadership of a company
- Andrew's approach when scaling a business internationally
- Types of customer research
- How to do customer research
- Empathy and curiosity in customer research
- How to go about asking the right questions
- How to find the prospects and customers to talk to
- How to do customer research without physically talking to customers
- How to use customer research to drive sales
- and much much more ...