The Business Storytelling Podcast 711: What's the role of business storytelling in research?
Dec 19, 2024
Brian Monschein, a market research veteran and owner of NarrativeInsights.com, emphasizes the power of storytelling in effectively presenting research results. He shares insights on enhancing audience engagement, especially in virtual settings, utilizing real-time feedback, and creative presentations. Brian discusses balancing captivating narratives with informative content and the importance of rehearsal and collaboration in storytelling. He highlights real-world experiences that demonstrate how engaging storytelling can transform market research communication, ultimately driving business success.
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Storytelling in Research
- Storytelling is crucial in market research to avoid data overload.
- It helps highlight key insights and makes research stand out.
Research as Filmmaking
- Brian Monschein compares market research to filmmaking, with lots of behind-the-scenes work.
- The audience only needs the final product—the key insight—not the raw data.
Seeking Feedback
- Get feedback to improve storytelling, even without a formal review process.
- Actively listen to client feedback and use it to refine future work.