The Copywriter Club Podcast TCC Podcast #462: Writing a Newsletter with Ciler Demiralp
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Aug 26, 2025 Ciler Demiralp, a newsletter strategist and founder of Newsletter Circle, discusses the booming world of newsletters. She emphasizes the untapped potential for copywriters to build their businesses through this medium. Ciler shares her journey from corporate marketer to successful newsletter entrepreneur, highlighting the importance of connecting with audiences. She offers insights on monetization strategies, urges creators to understand their audience's needs, and outlines essential tools for building and engaging with subscribers.
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Newsletters Are Their Own Industry
- Newsletters have become their own industry with top publications selling for millions and many earning significant revenue.
- They function as long-form, template-driven thought leadership products across countless niches.
Email Is An Owned, Durable Channel
- Email lists are an owned, durable asset that social platforms cannot guarantee due to changing algorithms.
- Direct email gives segmentation, personalization, and a permanent connection to your audience.
Clarify Purpose Before You Start
- Start by clarifying why you want to start a newsletter because that shapes every other decision you make.
- Define resources, audience, unique value, and posting cadence before committing to a plan.