Too many vendors leave partners to figure out demand generation on their own—and it’s not working.
This week on Partnerships Unraveled, we sit down with Nevzat Bucioglu, Channel Lead for the DACH region at Commvault, to discuss why partner enablement alone isn’t enough—and how vendors can truly fuel partner demand and drive long-term success.
- Why traditional MDF spending, especially on telemarketing fails
- How a "nurture-first" strategy creates higher-quality, sales-ready leads
- The power of co-selling: why vendors should stop throwing leads at partners and start closing deals together
- Why demand generation should take priority over enablement, and how real-world experience is the best training
- How adapting messaging to local markets can make or break your GTM strategy
If you want practical, no-nonsense insights on how vendors can better support partners, this is an episode you don’t want to miss!
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