Sports Business Radio Podcast 2025 Sports PR Summit Preview
Jun 17, 2025
Patrick Wixted, Managing Director of Ketchum Sports, joins to preview the highly anticipated 2025 Sports PR Summit. He discusses innovative PR strategies, emphasizing the importance of building relationships in sports communications. Expect fascinating insights on public relations trends and powerful storytelling in women's sports, particularly with Angel City FC's rising influence. The conversation also highlights networking opportunities and the significance of effective communication in a rapidly evolving landscape. Plus, a surprising trade in Major League Baseball adds an unexpected twist!
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Changing Sports Viewership Habits
- NBA and NHL Finals ratings are low due to fragmented viewership and smaller market teams.
- Overall engagement includes social media, showing younger fans consume sports differently today.
Risks of Long Athlete Contracts
- Very long athlete contracts like 11 years create challenges and risks for teams.
- The Red Sox trading Rafael Devers early in his 11-year deal is rare and sends a negative message to fans.
Sports PR Summit Story
- The Sports PR Summit brings together PR and media for open, candid conversations.
- Past speakers include top sports figures and media, stressing relationship-building beyond transactional pitches.