Marketing School - Digital Marketing and Online Marketing Tips Should You Rotate Through Clients or Aim For Long Term Relationships #1891
Oct 18, 2021
The discussion kicks off with an exploration of the pros and cons of rotating clients versus fostering long-term relationships. They highlight how businesses often rotate clients out of necessity initially. The conversation transitions to the substantial costs involved in acquiring new clients frequently. Emphasis is placed on the advantages of nurturing ongoing client relationships, which can lead to greater business stability and a clearer focus on long-term goals.
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Client Rotation vs. Long-Term Relationships
- Initially, rotate clients as needed to gain experience and financial stability.
- As your business grows, prioritize long-term relationships for increased value.
The Lyft Client
- Eric Siu shared a client story highlighting the power of long-term relationships.
- This client moved to different companies but continued working with Siu's agency.
The Cost of Churn
- Neil Patel notes that high client churn increases costs due to constant onboarding.
- Prioritizing client retention, even with slower initial growth, leads to long-term cost savings.