LEADING BRANDS® — Wavebreak Podcast Optimizing Your Marketing For Long-term Growth with Joe Anhalt at KOIO
Joe Anhalt joins the Wavebreak Podcast to talk about KOIO and how the luxury brand has evolved their promotion strategy from no discounts to their best Black Friday ever in 2022.
In this episode you’ll learn:
- KOIO's journey from no discounts to their best Black Friday ever — including the long-term impact of discounting on their business
- Positioning strategy to make your brand stand out from increased competition
- How to build an in-house performance marketing team to efficiently scale paid search and social again
Joe Anhalt is the VP of Marketing at KOIO, luxury footwear for everyday wear.
Links Mentioned
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