Mortgage Marketing Radio From Zero to $50M in 12 Months With No Network, No Referrals, No Excuses
In this high-energy and highly tactical episode, host we reconnect with mortgage professional PJ Crescenzo III, who shares how he boldly relocated to a new market, built a fresh network from scratch, and funded over $50 million in business in just one year.
Whether you’re a new LO or a seasoned producer, this episode is packed with insights you can apply immediately.
Episode Timestamps:
00:50 – PJ’s bold move to Orlando and landing a dream house
05:06 – PJ’s tactical system: 2 events + 3 one-on-ones weekly
08:57 – The million-dollar networking question
10:14 – How random coffee meetings lead to realtor referrals
16:34 – Buy back your time: Email system with LOA
17:29 – Building momentum from 1 to 27 loans/month
25:22 – VIP vs. A vs. B vs. C referral partners
27:24 – Scaling via one-to-many events and CE classes
29:58 – PJ’s four strategic pillars of business growth
31:07 – The 4Ps of Lunch & Learns: People, Process, Product, Profit
37:21 – PJ’s 10-step mortgage workflow and team huddles
40:44 – Instagram strategy and real deals from DMs
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Marketing & Growth Strategies – Get more butts in seats & convert more deals
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