The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

Don’t Start a Business Until You’ve Done This First ⏐ Ep. #211

59 snips
Aug 20, 2025
Discover effective strategies to validate business ideas using advanced tools like ChatGPT and GummySearch. The conversation highlights common frustrations with accounting software like QuickBooks and Xero, pinpointing issues such as unreliable bank feeds and poor customer support. Learn how to transform these pain points into opportunities for creating a simpler, user-friendly solution tailored for small businesses. Plus, hear about a quick launch process using Carrd and Beehive for effective email capture.
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ADVICE

Triangulate Tools For Stronger Validation

  • Combine AI agents (ChatGPT, Claude, Perplexity, Manus) with non-AI tools (GummySearch, Reddit, PickFu) for validation.
  • Use each tool for its strength and triangulate results for higher confidence.
INSIGHT

Narrow Market To Reveal Gaps

  • Targeting a specific segment (businesses with 0–10 employees) focuses product design and messaging.
  • Narrowing scope exposes unmet needs big incumbents ignore and reduces feature bloat.
ADVICE

Validate With Targeted AI Prompts

  • Use agentic AI to scrape review sites for real user pain points and must-have features before building a product.
  • Ask the model to cluster 200+ recent reviews into ranked pain and must-have lists and an opportunity map.
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