Prepare to be inspired by Connie Lo, the visionary Co-Founder of Three Ships, a trailblazer in the natural skincare industry. Connie's journey began with just a $4,000 investment and a dream, crafting products in her apartment alongside Co-Founder Laura Burget. In just 7 years, they have grown their business into a soon-to-be 8-figure enterprise.
Embark on the captivating trajectory of Three Ships, from the serendipitous encounter with Co-Founder Laura Burget to the strategic rebranding and their inaugural fundraising round. Connie shares invaluable insights into overcoming hurdles in transitioning a DTC brand into retail and implementing successful fundraising strategies. This episode is a masterclass on building a thriving omnichannel skincare empire and finding the right Co-Founder!
Tune in as we dive into Connie's story of unwavering self-belief, determination, and pragmatic approach to entrepreneurship.
In this episode, we cover:
(1:02) Intro to Connie
(02:55) Connie’s Introduction to Entrepreneurship, from Elementary School to University
(06:28) Tips on how to manage imposter syndrome with personal wins
(12:46) When Connie met Laura, the dinner that set their fate
(17:22) Entrepreneurial comparison, finding inspiration in other brands, ignoring celebrity brands as competition
(25:07) Discover the reasoning behind Three Ships' rebranding decision
(28:25) Understand why Connie and Laura declined a deal on Dragon's Den and their post-episode preparations
(33:31) Uncover Three Ships' journey to profitability and prioritizing customer experience
(39:03) Being a relationship-led founder and connecting with retailers
(47:17) Connie’s mindset from scarcity to abundance
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CREDITS
Music
Intro music: Lifeline by Kaleido
Sponsors
CreatorClub Studios
She's Interesting with Rashel Hariri