The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs How I Cloned Two Stupid Simple Apps to Make $30M⏐Ep. #256
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Dec 12, 2025 In this engaging discussion, Will Cannon, a bootstrapper and serial entrepreneur behind Uplead and Signaturely, shares his journey from losing everything in the 2008 crash to building $30M in SaaS businesses. He reveals how he identified profitable lead opportunities and the importance of pre-selling ideas. Will dives into the power of cloning existing business models, his successful strategies in SEO, and how Signaturely grew to nearly two million users by focusing on simplicity. Plus, he shares valuable insights on automating outreach and capturing value through ancillary services.
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From Mortgage Boom To Data Hustle
- Will Cannon built a mortgage business from his apartment, sleeping on an air mattress and showering in a bucket during the boom.
- The 2008 crash wiped them out and forced him into lead lists and data sales as a new path.
How Selling Lead Lists Began
- Will discovered list-selling after buying realtor and loan officer lists while hiring loan officers.
- He launched The Data Supplier and reached $30–50k monthly within a few months via SEO and cold email.
Shop Businesses Before You Build
- Go 'window shopping' on BizBuySell to study other businesses and their due diligence for free.
- Use listings to learn margins, customer channels, and replicate viable models before building.