Should You Use Your Keyword in Every Heading? Blog SEO Myths Debunked

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Jul 19, 2025

Dive into the debate over using keywords in blog headings. Discover the latest insights on what Google’s algorithm truly values. Learn why traditional SEO practices may be outdated. Explore strategies for crafting engaging headlines that please both readers and search engines. Uncover a more effective approach to boost your blog's performance and avoid common pitfalls that could hinder your success.

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ANECDOTE

Keyword Stuffing in Headlines

Using the keyword "project management software" in every headline makes the content repetitive and unengaging.
This practice looks like algorithm chasing and reduces the quality and readability of the blog post.

ADVICE

Natural Keyword Use and Engagement

Write your blog post title and first sentence with the keyword, but avoid repeating it in every subheading.
Predict what readers want next and address those questions to keep them engaged and reduce bounce rates.

ANECDOTE

Learning SEO Built Trust

Edward learned SEO from Moz's beginner's guide which built trust before he purchased their SEO software.
This highlights how rich content engagement can convert users to loyal customers.

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