The GaryVee Audio Experience How to Stay Creative | Monday Marketing Takes: Nickelodeon
Oct 12, 2020
Jenny Wall, the CMO of Nickelodeon and former marketing leader at Hulu, Netflix, and Gimlet Media, shares insights on cultivating creativity in challenging times. She discusses the evolution of audio as a marketing tool, emphasizing its intimacy with young audiences. Jenny also highlights Nickelodeon's cultural shift toward educating children on racism post-George Floyd and reflects on the creative opportunities presented by remote work. The enduring legacy of iconic franchises like SpongeBob SquarePants is explored, along with the challenges of character portrayal.
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Audio's Importance
- Audio is an important touchpoint throughout the day, extending brand engagement beyond the couch.
- It offers an intimate experience, especially with the rise of platforms like Spotify and podcasts.
Nickelodeon's Response to George Floyd
- Nickelodeon made a bold statement by going dark for 8 minutes and 46 seconds following George Floyd's death.
- This decision reflected their commitment to supporting social justice and educating children.
Adapting to COVID-19 Challenges
- Embrace creative adaptability in challenging times, finding new ways to produce content remotely.
- Consider a more humanistic approach, as less polished content can feel more relatable and authentic.