Being a data-driven organisation means culturally treating data as a strategic asset and then building capabilities to put that asset to use not just for big decisions but also for everyday action on the frontline. 

In this second of a two part mini-series looking at becoming a data driven organisation, Dave, Sjoukje & Rob talk to Mark Jones, Head of Engineering for Data & Analytics at Reach plc, a British newspaper, magazine and digital publisher, about data governance and management, the move to data products and how that drives more value from your data.  In this weeks trend we talk about why, when the benefits are often so clear, becoming a data driven transformation is so hard!

TLDR:
01:02 Intros
01:36 Cloud conversation with Mark Jones
28:19 Why Becoming a Data-Driven Organization Is So Hard
37:07 LLM's!

Guest
Mark Jones: https://www.linkedin.com/in/markjones/

Hosts

Dave Chapman: https://www.linkedin.com/in/chapmandr/

Sjouke Zaal: https://www.linkedin.com/in/sjoukjezaal/

Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/

Production
Marcel Van Der Burg: https://www.linkedin.com/in/marcel-van-der-burg-99a655/
Dave Chapman: https://www.linkedin.com/in/chapmandr/

Sound
Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/