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Outfitting the Olympics: Ralph Lauren CEO & Martha Stewart 08/02/24
Aug 2, 2024
Patrice Louvet, CEO of Ralph Lauren, discusses his brand's rich legacy of outfitting Team USA at the Olympics since 2008. He shares insights on consumer trends and the brand's growth strategies. Martha Stewart reveals what she’ll be eating and wearing in Paris and delves into her unique friendship with Snoop Dogg. They explore her cannabis venture and the ever-evolving landscape of social media marketing. Finally, they touch on the impacts of current market fluctuations, including the latest tech sector challenges.
33:24
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Quick takeaways
- Ralph Lauren's continuous partnership with Team USA since 2008 highlights the brand's commitment to Olympic merchandising and cultural reflections.
- Martha Stewart's innovative use of social media enhances her brand's connection with audiences while she promotes her culinary ventures at the Olympics.
Deep dives
Ralph Lauren's Olympic Legacy
Ralph Lauren has maintained a partnership with Team USA for nine consecutive Olympic and Paralympic Games since 2008. This year, the design collection is influenced by the host city of Paris, showcasing elements that reflect the rich culture and style of the city. Patrice Louvay, the CEO, emphasized the pride of seeing renowned athletes like LeBron James and Coco showcasing their outfits during the opening ceremonies, which he believes will significantly boost interest and sales. The enthusiasm surrounding the brand is palpable, with consumers eagerly seeking Olympic merchandise, even prompting discussions about the longevity of these products post-Olympics.
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