On today’s episode, Brent sits down with Dr. Susan Greenhalgh, Harvard professor and author of Soda Science: Making the World Safe for Coca Cola. They discuss Dr. Greenhalgh’s groundbreaking research on the deceptive strategies employed by Coca Cola and the broader food industry to shape public perception around obesity. Through well-funded nonprofits, these companies shifted blame for rising obesity rates away from sugary drinks and caloric intake and toward a lack of exercise. Dr. Greenhalgh shares how this narrative, crafted to protect profits, influenced global health policies, from the United States to China, leaving lasting consequences on public health. With 73% of Americans now overweight or obese, this episode highlights the critical need for honest conversations around corporate accountability, public health policy, and the balance between personal responsibility and systemic change. Hope you enjoy.