Building A $30B AUM Unicorn with Jon Stein, Founder of Betterment

On today’s show I chat with Jon Stein, the Founder and Chairman of Betterment. Betterment is an investing platform that helps people manage their money. Jon and I met at Columbia Business School way back in 2007, which is when he first told me about his idea for Betterment. I didn’t get it at the time, but Jon had a vision.

After navigating the murky waters of a HIGHLY regulated sector, Jon launched Betterment in 2010, which was revolutionary at the time for being the first no-fee trading platform. Now they have $30b in AUM serving 600,000 customers. It’s officially a unicorn.

After 13 years at the helm, Jon recently stepped down from being CEO and is now the Chairman of the Board. Here in the States it’s become strangely taboo for a CEO to step down, while in other countries it’s an obvious sign of growth and development. I view Jon’s move as a promotion. During our chat Jon was very candid about the transition which I think will be helpful to a lot of other founders.

We also discuss Betterment’s founding story, how to navigate regulatory challenges as an entrepreneur, and much more.

Follow us on Twitter: @jonstein / @Betterment / @mpd

Show Notes: Betterment, Howard Marks Memos

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