Behind the Brand with Bryan Elliott The Brains and Brawn of Business | Rob Siegel | Podcast series / Marketing
Rob Siegel is a lecturer at Stanford University’s Graduate School of Business who specializes in teaching strategy and innovation for both large and small-scale businesses and companies. He is the author of the book The Brains and Brawn Company [https://amzn.to/3bY1CJz] which uses the brain and body as metaphors for ways that companies can be successful holistically.
Siegel has spent time researching the ways in which technology changes things in the business sector and he has explored how companies can integrate digital and physical solutions for their client base and customers. It’s a fascinating career to have but Siegel tells me that he never had an idea that he’d end up here and he found his work by happenstance. “When I was a teenager, I was just a big, fat loser,” he says. “I was just trying to think about how I was going to get beer and try to meet girls. And I didn’t really know what I wanted to do. I entered UC Berkeley as a seventeen-year-old, and my roommate was working for a software company. This was the mid-eighties and I had played with computers, but I didn’t really know software or how it was made. I was thinking about studying engineering and I said, okay I need to make some beer money now that I’m in college and so I ended up going to work for the software company part time and I loved it. I loved technology; I loved the people. I loved the energy.”
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