The Side Hustle Show

390: YouTube for Freelancers: The Surprising 6-Figure Strategy

20 snips
Jun 4, 2020
Joshua Lisec, an award-winning ghostwriter and TEDx speaker, shares his innovative approach to YouTube for freelancers. He reveals how a channel with under 300 subscribers can generate six figures by targeting specific questions and offering high-value services. Joshua highlights his use of SEO and video optimization tools, like TubeBuddy, to attract clients effectively. He also discusses bundling low-paying gigs into premium packages and the importance of crafting evergreen content that stands out, even in challenging economic times.
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ANECDOTE

From $1.67 to $500,000

  • Joshua Lisec's freelance work has gone from $1.67 an hour to over $500,000 a year.
  • He achieved this by niching down to ghostwriting and targeting high-value clients.
ADVICE

Niche Down and Package Services

  • Specialize in a profitable freelance niche like ghostwriting.
  • Package individual services into a high-value offer.
ADVICE

YouTube Keyword Research

  • Use Keywords Everywhere to find keywords with 100-1000 monthly searches.
  • Use TubeBuddy to identify keywords with a high likelihood of ranking.
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