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The Side Hustle Show
390: YouTube for Freelancers: The Surprising 6-Figure Strategy
Jun 4, 2020
Joshua Lisec, an award-winning ghostwriter and TEDx speaker, shares his innovative approach to YouTube for freelancers. He reveals how a channel with under 300 subscribers can generate six figures by targeting specific questions and offering high-value services. Joshua highlights his use of SEO and video optimization tools, like TubeBuddy, to attract clients effectively. He also discusses bundling low-paying gigs into premium packages and the importance of crafting evergreen content that stands out, even in challenging economic times.
48:06
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Quick takeaways
- Joshua generates high-value leads on YouTube by focusing on targeted content that addresses specific client needs and queries.
- His successful strategy involves bundling various freelance services into comprehensive offerings, significantly increasing perceived value and client interest.
Deep dives
Transitioning to High-Value Ghostwriting
Joshua transitioned from completing low-paying freelance writing gigs to specializing in ghostwriting, which holds significant value in the freelance writing market. By leveraging his skills in copywriting and bundling various services like book writing, publishing assistance, and marketing content, he created a comprehensive offering for clients. A notable success story involved a client whose book led to over $300,000 in business revenue. This case study not only showcases the tangible value of his services but also serves as a powerful marketing tool that attracts new clients.
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