Business Wars Fast Fashion | Clothes Call | 3
Oct 6, 2021
In 2010, tragic factory fires in Bangladesh put the fast fashion industry under scrutiny. H&M responds by launching an eco-friendly line, while Zara invests in RFID technology to streamline operations. Meanwhile, Forever 21 faces legal challenges over copyright issues. Enter Shein, a disruptor that revolutionizes fast fashion with its online-only model. This shift changes the game, forcing legacy brands to adapt to the rapid pace of consumer demand and technology.
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Bangladesh Factory Fire
- A 2010 fire in a Bangladesh factory producing H&M clothing killed 21 workers.
- Locked exits and sealed windows trapped workers, highlighting safety concerns in fast fashion.
The True Cost of Fast Fashion
- Fast fashion's low prices come at the expense of garment workers, who are paid very little.
- The industry's exploitative labor practices and environmental impact are increasingly concerning.
Forever 21's Legal Battles
- Forever 21 faced a lawsuit for allegedly copying designs, highlighting the brand's history of copyright issues.
- The trial resulted in a hung jury and an out-of-court settlement.