Meet Mirela Cialai, the director of mobile marketing at ZINIO. Mirela focuses on engaging mobile magazine readers from around the world in discovering the stories that matter most to them. She has been working as a global digital marketing specialist for ZINIO for 10 years and joins us today from New York City.

Questions Mirela Answered In This Episode:

“What has kept you at Zinio for so long?”
“Is it hard to keep people’s attention?”
“Is shopping cart abandonment something you guys come across in a big way in mobile space?”
“Does Zinio have any strategies in place that help you fight cart abandonment?”
“Outside of Zinio, is there anything that made you excited for the future of mobile space?”

Timestamp:

00:15 Mirela’s introduction
00:45 Mirela Cialai’s background, where she came from, and her career at Zinio
02:16 Factors that led Mirela to stay at Zinio for 10 years
04:14 Audience’s attention span
06:13 Zinio’s business model and cart abandonment
07:34 Different strategies to fight cart abandonment
10:05 Retargeting
10:24 Other ways to engage consumers
11:25 Technology partners that helped Zinio to execute push campaigns
13:43 Growth in marketing messaging
15:21 Best way to reach out to Mirela

“I am a marketer. I’m always excited about all the possibilities, and the creativity of the human mind is fascinating to me. ”

Mirela Cialai

“Test as many channels as possible. Test as many frequencies as possible until you find the right mix because each company has a different target audience, which might react differently to different channels.”

Mirela Cialai

Fighting Cart Abandonment - Mirela Cialai (ZINIO)