Business Wars The North Face vs Patagonia - Dirtbags | 1
Mar 25, 2020
Journey back to the 1960s with two climbing buddies who turned their passion for adventure into outdoor legends. Discover the birth of Patagonia and The North Face as they transition from climbers to entrepreneurs. Experience their daring dreams in the wilds of Patagonia and the grit of their 'dirtbag' lifestyle. Follow the exhilarating preparations for a transformative journey and the growing environmental consciousness that shaped their brands. The rivalry awakens, setting the stage for the outdoor apparel revolution.
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Mount Temple Climb
- Yvon Chouinard and Doug Tompkins, experienced climbers, attempted to climb the north face of Mount Temple in 1962.
- A near-fatal experience during the climb deepened their bond, foreshadowing their future intertwined business ventures.
The North Face's Start
- Doug Tompkins founded The North Face in 1964, a mail-order business for climbing gear.
- He partnered with Chouinard, who was making steel pitons, to supply his venture.
Chouinard Equipment's Humble Beginnings
- Chouinard and Tom Frost established Chouinard Equipment in 1965 in an abandoned slaughterhouse.
- Driven by passion, not riches, they aimed to support their climbing lifestyle.
